This email is to warn you that the stickers advertising your website,
products and services that you are placing adjacent to the roads in the
Pacific Beach and Mission Beach areas of San Diego are a violation of
the San Diego Municipal Code paragraph 142.1206, that states in part:
It is unlawful to place, post, paint or secure any sign, pennant, flag,
banner, balloon, or similar attention-seeking device on public property
or within the public right-of-way. Further, it is unlawful to place any
lettering, card, poster, sticker or notice of any kind on any curb,
sidewalk, street, pole, post, utility box, hydrant, bridge, tree,
building, or other surface that is located on public property or in the
public right-of-way.
In addition, paragraph 121.0502 of the Municipal Code specifies that
the legally responsible party for the placement or posting of such
stickers is presumed to be the person or organization whose name,
telephone, facsimile, address or URL that appears on the stickers.
Please note that this law does not make a distinction as to who
physically places the sticker. Where you benefit from their placement
and are responsible for controlling their distribution, you will be
charged under this law.
This law provides for assessing sticker removal costs and civil
penalties that currently are at $100 per sticker for repeat offenders.
Our communities consider your approach to advertising as graffiti and
are very aggressive in removing it from our streets, usually within
eight hours or less from the beach areas. Your stickers have been
removed and are currently being held as evidence for prosecution by the
City Attorney if you do not cease this activity immediately and take
steps to prevent it in the future. Given the number and pattern of
placement of these stickers, it is clear that this activity is not just
a random occurrence.
This will be your only warning.
We appeal to you as a San Diego business owner to act more responsibly
in your future advertising. Area merchants are usually willing to place
promotional information INSIDE their store front windows in an effort
to curb graffiti and property damage in their communities. Surely this
is preferable to a business model that plans for an expenditure of $100
per sticker that has a street life expectancy of only a few hours.
The Office of Neighborhood Code Compliance is charged with enforcing
this portion of the Municipal Code and subsequent sticker removal.
Direct all questions to this office. (619) 236-5500
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